“It is conventionally believed that companies can either create greater value at a higher cost or create reasonable value at a lower cost. In contrast, those that seek to create blue oceans pursue differentiation and low cost simultaneously.”― W. Chan Kim, Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant.
Don't believe us? Ok, we'll prove it. Ready? Here goes:
You will have page 1 placement on google for scores of coveted search terms in month 1.
Your online visibility will, at a minimum, double in year 1, guaranteed.
You will receive at least twice the marketing output that your current agency is dedicating to your firm, quantifiably and measurably.
You won't have to choose between SEO, content marketing, social media marketing, public relations, directory marketing, networking, local optimization, reputation management, brand development, lead generation and Google Ads management. You need it all. We will provide it all. At a fraction . . of . . . the . . . market . . . rate.
You will be marketed as an attorney individually in addition to your law firm. Two clients for one fee.
Told you you wouldn't believe us.
I guess we'll have to show you.
We're attorneys and attorney marketing experts, only. We speak your language. So naturally we've eliminated the stupid questions that most marketing agencies ask as part of their "new client onboarding":
Q: "Tell us about your practice area."
A: "If I have to explain my practice area to you, how on earth are you going to effectively market it?"
Q: "What kinds of clients would you like to attract?"
A: "'Um, big ones?"
Q: "What are your goals for your firm?"
A: "To grow my practice and be able to pick and choose my clients. To be a lawyer and not a digital marketing manager, for instance."
There are two searches all legal clients perform before selecting a law firm to represent them:
1. Practice area search: for example, "top criminal defense attorneys near me"
And then, after selecting a firm (always from page 1 and 70% of the time in the top half of page 1) they will highlight the firm name and or the attorney name and google:
2. Attorney name: for example, "michael smith, criminal attorney Chicago"
This "second level search" (TM) is crucial to conversions. And yet, digital marketing agencies abandon it all together.
We make sure you are found and then that you look like the only logical choice once you are.
We've cracked the code. You're welcome. We've truly invented something new. Now, enough about you. Let's talk about us (and what we can do for you).
We will find what sets you apart and hammer that home so the world knows it too. Now here is what sets us apart from the competition (that's not a brag. The bar is low).
We are comprised of attorneys who grew impatient and frustrated in our own practices with the lack of marketing prowess for hire out there. It seemed that you either went with the usual suspects (we all know who they are) who catered to the lowest common denominator of service (and, p.s., if everyone is signing up for the same program from the same marketing companies, how are any of them going to stand out), or you took your chances on a small shop you'd never heard of, and prayed.
As law firm managers, we blazed our own path building out our own inhouse marketing groups that were so wildly successful that we decided to offer their, now our, services to you.
You're welcome. That's why we're different and can offer what no one else can:
No other marketing agency can guarantee you page one search results out of the gates.
No other marketing company has formulated an intelligent cost saving mechanism built in to their processes. Our competition saves costs by offering you fluffy terms like SEO, strategic positioning, value added proposition building, content enhancement efforts and other marketing and tech jargon that means nothing. They save costs by skimping on services.
We will make our services transparent, quantifiable and visible. Because hand-holding sessions are nice and analytics reports are handy, but at the end of the day it's all about the deliverables.
We just deliver more.
No other marketing company has real lawyers with actual, in-depth experience in your practice area on staff writing your website articles.
No other legal marketing company will boost your reputation through peer positioning in media placements designed to set you apart from the competition.
All inclusive marketing: We already know what you need to do. We’re not going to ask you to tell us all about your practice area. This is all that we do. With other marketing agencies, attorneys are left to decide whether to invest in:
Search Engine Optimization (SEO)
Google Ads Management
Social Media Marketing
Networking (yes we do that too)
Analytics and Reporting
Or some anemic combination of all 15; usually with an emphasis on either SEO or Google ads.
The truth is that YOU NEED ALL 15.
And you need to go big on all of them.
But other marketing agencies offers these as separate, add-on services, and going big on all of them would cost more than most law firms could, or should, spend.
You didn't go to law school to become a marketing manager. Why should your marketing "experts" put it to you to decide what to do.
Shouldn't they already know?
Fake attorney pretending to be part of Atty Marketing.
So if you're awesome too and want us to make you, er, awesomer at a huge discount, apply by the end of this countdown: