Employing our marketing system this small law firm's revenue growth trajectory looked like this:
Year 1: $250,000
Year 2: $500,000
Year 3: $1,250,000
Year 5: $2,250,000
Year 10: $8,500,000+
The firm's total marketing budget over this period of time also grew but the ROI increased dramatically. The marketing investment was $50,000 in year 1, $250,000 in year 5 and by Year 10 was hovering around $300,000.
There was no math in law school, so lets break it down here. The ROMI, or return on marketing investment was about 5x in year 1. By year 5 ROMI was 9x. And by year 10, the ROMI exceeded 28X.
Over 90% of the revenue each year was attributable solely to our digital marketing output.
All of the revenue came from client-paid fees in a B to C criminal defense practice. No contingency fees or large money judgements.
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