Law Firm Marketing Case Study

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Employing our marketing system this small law firm's revenue growth trajectory looked like this:

Year 1: $250,000 

Year 2: $500,000

Year 3: $1,250,000

Year 5:  $2,250,000

Year 10: $8,500,000+

The firm's total marketing budget over this period of time also grew but the ROI increased dramatically.  The marketing investment was $50,000 in year 1, $250,000 in year 5 and by Year 10 was hovering around $300,000.  

There was no math in law school, so lets break it down here. The ROMI, or return on marketing investment was about 5x in year 1.  By year 5 ROMI was 9x. And by year 10, the ROMI exceeded 28X. 

Over 90% of the revenue each year was attributable solely to our digital marketing output.  

All of the revenue came from client-paid fees in a B to C criminal defense practice. No contingency fees or large money judgements.